The issue of CSR in sport is a good one. As sport becomes an increasingly prominent economic and social institution across the globe, the question of what social responsibilities athletes, coaches, team owners, league officials, and global sport organizations’ personnel have, should constantly be asked. While as recently as 15 years ago, CSR did not play a significant role in sport. Zenith Bank as part of its responsibility contributes to the growing importance of CSR for sports by funding competitions, building teams and providing sporting infrastructure for a better sporting experience.
Title sponsorship of the National Women Basketball League